Star Radler Red Fruits – 45 cl Bottle x12
AVAILABILITY: In Stock
SKU: SWH1753472020284
Product Details
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Volume: 45 cl (450 ml) glass bottle
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Alcohol Content: ~2% ABV – one of the lightest offerings in the Radler range
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Flavor Profile: A blend of Star Lager with berry juice (strawberry & cranberry), paired with citrus notes for a vibrant fruit-forward taste reminiscent of a Chapman cocktail
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Ingredients (per 100 ml):
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Carbohydrates: ~9.5 g
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Sugars: ~7.5 g
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Energy: ~47 kcal / 199 kJ
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Protein, fat, salt: < 0.1 g each
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Positioning & Brand Story
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Launch & Design: Introduced in late 2020 as part of a brand refresh, Star Radler Red Fruits features a vibrant red-accent label to differentiate from the citrus variant.
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Brand Promise: Marketed under the slogan “Double Refreshment”, the Radler line targets both beer lovers and light, flavored drink enthusiasts.
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Target Consumers: Designed for the health-conscious, style-aware youth and social drinkers who prefer flavor over alcohol strength.
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