Star Radler Citrus – 45 cl Bottle x12

• Volume: 45 cl (450 ml) glass bottle

• Alcohol Content: ~2% ABV

• Flavours Available:

  • Citrus: Mix of orange & lemon juice

  • Red Fruits: Citrus blended with strawberry & cranberry juice 

• Ingredients (Citrus variant): Water, sucrose, sorghum, malted barley, hop extract, orange juice concentrate (0.5%), lemon juice concentrate (0.5%) – no preservatives 

• Nutrition (per 100 ml):

  • Carbs: 9.5 g

  • Sugars: 7.5 g

  • Energy: ~47 kcal / 199 kJ 

 Brand Identity & Positioning

Star Radler was introduced in 2015 by Nigerian Breweries to pioneer the flavoured beer category in Nigeria. With the slogan “Double Refreshment”, it targets consumers seeking light, fruity, and stylish drinking experiences. In 2021, the Citrus flavour packaging was redesigned into a sleek can format, enhancing its visual appeal and on-the-go convenience. 

• Target Audience: Social drinkers, women, and young adults seeking flavorful, low‑alcohol beer alternatives

• Ambassadors / Campaigns: Promoted by Nigerian celebrities to resonate with youth and contemporary culture 

🏁 At-a-Glance Summary