Hypo has become a synonym of consumer bleach in Nigerian household owing to its quality, affordability and accessibility. It has become a leading brand in the bleach market for whitening of clothes. Hypo is also the only brand investing heavily in consumer awareness towards bleach as an inexpensive disinfectant and cleaner by providing the consumer with samples free of cost for use. This is expected to increase the bleach market itself manifolds not only benefiting the consumer but also all other players in the market.